9 Reasons I Love Doing PR for Start-ups


1) You get to work with people who are smart, energetic, passionate and confident.

2) It feels great that our work is the key to their visibility, and essential for their success.

3) It’s fun to be with them to watch them grow.

Small business advisor

4) Start-ups come from obscurity, and acquiring visibility delights them. What delights our clients makes us happy.

5) What delights them even more is getting VC funding. We can celebrate a lot of interim successes with them even before they’re profitable.

6) Start-ups are more open to new ideas, and they tend to be very receptive to our creativity.

7)  We don’t have to wade through an ocean of bureaucracy to get directly in front of the ultimate decision-makers.

8) We become part of the solution to a problem.  As Winston Churchill said, “A pessimist sees problems in opportunities whereas an optimist sees opportunities in problems.”

9) We’re a match made in heaven: they’re hungry for attention and we’re great at feeding and nurturing.

If your company is a start-up and you are interested in learning how Bridge can help you, please contact us (lsiegel at Bridgeny dot com).  We’d be happy to hear from you.

By Lucy Siegel

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3 Responses to “9 Reasons I Love Doing PR for Start-ups”

  1. Julie Cole Says:

    There is a certain energy with start ups!! I suppose the only draw back might be that theymight be late paying their bills. LOL!

    • Bridge Global Strategies Says:

      Julie – re late payers, that’s where judgment comes in! We want GOOD startups, the ones we know we can help, and that can and will pay us on time! 🙂 On quite a few occasions, we have been offered equity instead of payment or in place of part of our fee. I have always turned this down. Usually I haven’t been sorry, but I’m sure at some point we’ll look back and think, “Now they’re going public and they’ll all be multi-millionaires – and we turned down the chance for equity!”

  2. jeffbatterton.com Says:

    Hi there, this weekend is good for me, because this occasion i am reading this impressive informative post here at my house.

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