1) You get to work with people who are smart, energetic, passionate and confident.
2) It feels great that our work is the key to their visibility, and essential for their success.
3) It’s fun to be with them to watch them grow.
4) Start-ups come from obscurity, and acquiring visibility delights them. What delights our clients makes us happy.
5) What delights them even more is getting VC funding. We can celebrate a lot of interim successes with them even before they’re profitable.
6) Start-ups are more open to new ideas, and they tend to be very receptive to our creativity.
7) We don’t have to wade through an ocean of bureaucracy to get directly in front of the ultimate decision-makers.
8) We become part of the solution to a problem. As Winston Churchill said, “A pessimist sees problems in opportunities whereas an optimist sees opportunities in problems.”
9) We’re a match made in heaven: they’re hungry for attention and we’re great at feeding and nurturing.
If your company is a start-up and you are interested in learning how Bridge can help you, please contact us (lsiegel at Bridgeny dot com). We’d be happy to hear from you.
By Lucy Siegel
Tags: Bridge Global Strategies, International PR, PR, Start-up
April 7, 2010 at 3:18 pm |
There is a certain energy with start ups!! I suppose the only draw back might be that theymight be late paying their bills. LOL!
April 7, 2010 at 3:44 pm |
Julie – re late payers, that’s where judgment comes in! We want GOOD startups, the ones we know we can help, and that can and will pay us on time! 🙂 On quite a few occasions, we have been offered equity instead of payment or in place of part of our fee. I have always turned this down. Usually I haven’t been sorry, but I’m sure at some point we’ll look back and think, “Now they’re going public and they’ll all be multi-millionaires – and we turned down the chance for equity!”
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