New International PR e-Book Just Published

I’m pleased to announce the publication of “Public Relations Around the Globe: A Window on International Business Culture,” an e-book for Kindle.  The Kindle file also works for the Mobipocket reader (which can be downloaded free and can be used on many mobile devices as well as on PCs).

“Public Relations Around the Globe” is a collection of essays and articles about PR around the world edited by me. Each chapter was originally developed as a Bridge Global Strategies article or blog post by our staff  and me or as a bylined contribution by an international public relations executive.  The book is divided into geographical sections and topics, including Europe and the Middle East,  the Asia/Pacific region, the BRIC countries and a section with observations, insights and advice about international public relations. There are chapters on communications in Australia, Japan, China, Brazil, Spain, Germany, England, India and the United Arab Emirates.

The book is available as a download from Amazon for $2.99.  I have some copies available at no charge for people who would like to review the book. If you’re interested in having a review copy, please email me.

I hope those of you who read the book find it useful. I would welcome your input on it.

My next book will be aimed at start-up companies, with tips for maximizing communications dollars and building a reputation. If there are topics you’d like to see in the book, please let me know!

Lucy Siegel


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4 Responses to “New International PR e-Book Just Published”

  1. Jeannette Paladino Says:

    Lucy — congratulations on your new ebook. I’m sure it’s filled with useful information. Hope you sell many copies!

  2. Bridge Global Strategies Says:

    Thanks so much, Jeannette – just had our first book sale! A walloping net $2.09 jackpot, there! 🙂

  3. Tracie Heffernan Says:

    Congratulations! Is this book available via Nook?

  4. Bridge Global Strategies Says:

    Hi, Tracie – are you any relation to Dave H? I have a PDF version, and can send it to you if you like. Please email me at and let me know if that will work for you.

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